Ice cream licensing

Closed 30 Sep 2020

Opened 1 Aug 2020


The ice cream licensing scheme aims to improve the trading of ice creams from vans within Camden, using a trial scheme designed to target several areas of common concern. 

This scheme is designed to achieve several positive outcomes using licence requirements including improved air quality and reduced emissions from engine idling, good hygiene standards, clear pricing, health and wellbeing through inclusion of healthier alternatives and an increase in enforcement.  Sites will be granted to traders by way of a comprehensive, impartial application process.

We are proposing to licence 5 sites in the borough for the trading of ice creams, primarily from vans, at locations where unlicensed trading frequently occurs. 

The 5 sites identified to be included in the consultation are:



Camden High Street, Outside JD sports

Camden Town with Primrose Hill

Albert Terrace, Park side

Camden Town with Primrose Hill

Downshire Hill j/w East Heath Road

Hampstead Town

Russell Square j/w Woburn Place


Neal Street pedestrian area, Outside Urban Outfitters (Not a van at this location)

Holborn and Covent Garden

Please see attached sites documents for further information, including maps, for individual sites.

Applicants will be required to meet the following criteria that will improve the standard of ice cream trading and the local environment:

  • Food hygiene certification
  • Clearly advertised pricing
  • Healthy options such as frozen yogurt or fruit
  • Ability to run on electric/battery, rather than engine, to reduce air pollution
  • All assistants to be registered with the Council

The London Borough of Camden proposes to introduce the use of temporary street trading licences to enable the sale of ice cream and associated products from specified areas in the borough.  The temporary licences would be issued using current delegated authority within the Council’s Scheme of Delegation and as permitted under the London Local Authorities Act 1990 (as amended).

Issuing temporary licences for the sale of ice cream at the approved sites will ensure they are properly licenced and regulated.  Conditions can be attached to these licences. The licences can be withdrawn immediately if there are any unresolved complaints or serious breaches of licence conditions.   Camden aims to use the income generated from licences issued to increase enforcement through additional officers, to tackle unlicenced ice cream trading throughout the borough, a key objective of this project.

The trial period for the proposed 5 sites, using temporary licences, will take place  between 1st August 2020 until 31st August 2020 with inital trading hours of 10am-7pm. 

If successful Camden will be able to make an informed decision as to whether any of the proposed sites will become permanent for ice cream trading and/or require any amendments to location, times or licence. Should it be decided to make any of these sites permanent, they will be readvertised, later this year. Existing and/or new traders will need to (re)apply for a trading licence. All applications will be assessed on their merit against a rigorous criteria. The assessment will be independent from the previous one and the traders who secured the sites on a temporary basis are not guaranteed to retain their licences.

Please complete the survey to feedback any comments on the scheme or any particular site.

You can also register your interest in trading at any of the proposed sites for the upcoming application process. The application process will be advertised in due course with a link to be added here for reference.

Why We Are Consulting

Currently ice cream vans are allowed to trade without a street trading license, providing they stop for only for 15 minutes to serve customers then move on and do not return to the same street within the same day, unless the street is a street that prohibits itinerant ice cream selling taking place at all.

Within the London Borough of Camden there are a number of streets that prohibit itinerant ice cream sellers. With current staff resources there is a limited ability to enforce on these streets.  Therefore, unlicensed street traders operate in prohibited streets on a regular basis throughout the summer months resulting in a number of complaints being received.

There is also a problem with air and noise pollution at all locations and there are continual breaches of parking regulations and vehicles plotting up at unsafe locations, blocking the view of pedestrians or other vehicles. 

The key objectives of the scheme are:

  • To reduce the number of unlicensed street traders within the borough;
  • To have  more control over ice cream traders, by attaching conditions to the licenses issued; relating to healthy food options, the display of prices, hygiene certificates, public liability insurance and registration of assistants;
  • To generate a source of income by issuing temporary licenses on an experimental 6-month basis for the sale of ice cream;
  • To reduce the crime and disorder related to unlicensed itinerant ice cream van traders by ensuring licenses are issued to traders who are not classed as high risk to the public by requiring a satisfactory DBS check prior to issue of a license, and;
  • To reduce vehicle emissions by making it a condition of any license issued that any vehicle must operate using a power supply so allowing for the engine to be switched off.

As part of this new approach, we would like to get your views on the scheme and provide you with the opportunity to leave any comments, which will help us in the development of future sustainable sites and reducing the number of unlicensed street traders within the borough.

Apply for a site

Link wil be provided in due course.

* There is a £61.60 non-refundble charge for all applicants.


  • Bloomsbury
  • Camden Town with Primrose Hill
  • Hampstead Town
  • Holborn and Covent Garden


  • Anyone from any background


  • Business and local economy
  • Community and living
  • Council and democracy
  • Environment
  • Transport and streets